EQ necessity for Corporate: Customer centricity is key… | Undutchables

EQ necessity for Corporate: Customer centricity is key Thrive-Ability for every corporate & it's people

Categorie: Guest article Business

Inez Vermeulen, a business thought leader on a mission to transform people & businesses from the inside out (EQ+PQ*) is sharing valuable information on the importance of EQ in your personal as well as your professional life. In the second series of EQ, our guest Inez Vermeulen is sharing valuable insights on the importance of EQ is important in our lives and how EQ can boost business results.

Customer Centricity is key Thrive-Ability for every corporate & its people

Every business, big or small, exists for the purpose of serving customers – external, internal and society at large. Its this symbiotic customer connectivity that fuels its innovation, passion and collaboration (internally and externally with co-branding). Driven by a never ending desire to proactively delight customers and not just satisfy their customers by successfully uncovering latent/unmet needs enables businesses to use customer delight as means of sustaining their preferred market leadership branding. Deep domain understanding of evolving customer needs and ability to undertake extensive and intensive research to uncover latent needs does require higher levels of EQ to fully empathise with customers’ pain points and be able to deliver breakthrough (customer delighting) solutions. Additionally, to be able to retain our key customers we often are asked to deliver beyond the contractual terms and conditions. Here again higher EQ levels empower us to deliver with a smile and beyond expectations / beyond SLA (service levels agreement).

Commonsense EQ enhancements for uncommon thrive-ability

Its commonsense that we do have to often deliver beyond contracted terms as part of sustaining customer delight in a hypercompetitive market, however stressing and fretting over such situations will make matters worse for us and our customers. A higher EQ to build and nurture superior relations with customers will nurture better trust between different connected people. Thus, nurturing long term customer centricity with higher EQ levels as part of an embedded corporate culture is today’s much needed thrive-ability-necessity. This is true as it’s the extended organizations that collaborates across diverse domains and designation ‘layers’ to deliver a comprehensive solution with long term service delight commitment. Thus a 360 degrees higher EQ level is key professional necessity for all corporate amongst its employees and leaders. For employees to becoming empathetic and caring towards their customers, fellow employees and vendors, its important that leaders practice and nurture higher EQ levels in all their engagements. Its common knowledge that when organizations care for their own employees, these employees in turn care for their customers. Higher EQ sustenance is a key necessity of every corporate and needs to part of their HResurrection strategy at all times.

Hiring, training & nurturing higher EQ as a consistent HRevUp strategy

With higher EQ levels becoming a key determinant of current and future success, organizations needs to deploy market proven psychometric tests to gauger EQ levels in prospective hires and also conduct these tests internally as part of employee appraisals. The necessity of higher corporate EQ levels can never be undermined and needs to be effectively embedded in hiring, appraisals, future planning and regular employee training. Higher EQ can be easily and effectively embedded in people with market tested brain re-wiring coaching and effective – frequent use of brain / attitude mapping software that are available on an affordable SAAS basis i.e.. on a software as a service or on lease to reduce capital outgo of capital and deliver regular upgrade / services support. Investing in EQ enhancing better ‘ brain-body-mind’ coaching along with people assessment methodologies does deliver great ROI and reputation benefits to the company and its people. Hence from an ROI perspective investing in boosting EQ levels in employees and embedding it in all customer touchpoints is ROI savvy. It’s this EQ focus that separates the winners from laggards, so we need to consistently invest in industry acclaimed industry best practices including EQ boosting brain-neuroplasticity coaching. This is essential as a higher EQ focus enables us to deliver beyond expectation innovation to win more with less as EQ is not just Emotional Quotient but also Excellence Quotient!

Inez Vermeulen PhD-HRevUp Expert & Brain Neuroplasticity Coach- VUCA world HResurrection, HRoutsouring, and NeuroCoaching expert (30+ years), Inez specializes in building-expanding international business across Europe & Leaders+people’s Mindset reset neuro coaching. Inez leverages neuroplasticity & corporate plasticity to boost adaptability, ROI, vitality, reputation & sustainability. Passionate about people’s genius transformation, her evidence-based neuro coaching actualizes preventative-positive mindset & lifestyle changes. These enhance peak performance, creativity, health (mental+physical), happiness, empathy & resilience using the latest neuroscience breakthroughs. Her unique blend of genius brain rewiring, empathetic soul re-engineering, yoga, energy healing, spirituality significantly boots EQ (empathy), IQ (intelligence), health & personal aura/charisma boosts across different age groups -school children to professional elders/ leaders. Contact her on Europe HR Solutions, Brainmind Global or LinkedIn

*EQ=Emotional Intelligence, the ability to identify, assess and control the emotions on oneself, of others, and of groups. PQ (Positive Intelligence).

Photo Inez Vermeulen

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