Why sustainability is good for business and employees | Undutchables

Why sustainability is good for business and employees

Categorie: Guest article

Implementing sustainability to your business is not only on how to reduce water waste and the use of electricity. Implementing 'sustainable business' can boost your brand also when recruiting, as more and more people prefer to work within Sustainable businesses. This week, Emilia Molin, who is leading an organisation with sustainability high on the agenda, has shared her thoughts on how you can start today to implement sustainability into your business.

Engage your crowd – why sustainability is good for business and employees

” Who do you think you are, Greta?” My very likable lunch date raises an eyebrow.

I have just shared my two cents on the future of business. That companies need to do not only good business but also good for the planet. I wish I had invented it myself, but many people, a lot smarter than I, say the same (Listen to CEO Rose Marcario on her success at Patagonia) thing.
(And for the record, I do think it is positive to be inspired by Greta).

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Taking a stand is becoming more and more important, not only to stop climate change, but also to attract consumers, fans, and followers. A Global study shows that consumers are four to six times more likely to buy from and trust companies with a strong Purpose. But according to Unilever, every company also needs to look at its impacts up and down the value chain. If it pays off? Yes! In their report Making Purpose Pay it is shown that sustainable living brands grow 50% faster than the rest of the business.

To be clear: companies that do not adjust their business model to lessen their environmental footprint will be left behind.

And they will also have a hard time attracting talent.

Small example: impact driven startups in Sweden gets 25% more applications per open position than startups that are not value driven. Read the report in Swedish here.

People want to work for companies that are engaged. Sustainability is an important piece of the puzzle in creating employee satisfaction and retention.

Where does one start? As always - with one small step. Here are four easy tips on how you can start making your business more up to speed with the greener need:

  • Do your research, choose your focus
    In the UN 2030 Agenda the 17 Sustainable Development Goals were defined. They work as a global business plan for governments, organizations, and companies. Use them as a guiding light in your quest to let your (study) products or services become greener. Set goals and make a clear plan!

  • Start internally – stop using single use plastics in the office, switch to green electricity, print less, make sure to “reduce, reuse and recycle”, have digital meetings instead of flying to physical ones, and go electric when it is time for new cars. All small things with a big impact. Also: promote a healthier lifestyle. Maybe employees that take the company bike instead of the car gets extra time off? Or, as in our company; everyone can use one working hour per week for physical exercise.

  • Pick a cause together
    We are part of 1% for The Planet and in the process of becoming B-corp certified (read here about the Certified B Corporations). In BE WTR we work with water-related projects in every market and on the coffee side, we have created Heart of Home, for female coffee farmers in Colombia. We support our projects financially, hands-on and wholeheartedly. Making sure that we visit and participate in the causes that are dear to us. It makes it tangible and creates employee engagement. What is your company’s project?

  • Engage and communicate
    Communicate what you do in a transparent, honest, and engaging way. It will build trust with your employees, clients, and other stakeholders. It will also attract that talent you are after. Many times, you hear that companies don’t want to “brag” of what they do. But why not? Be proud of what you stand for.

Others will surely follow your example. The bottom line is we all need to.

A huge thank you to Emilia! Emilia Molin has thorough experience as a leader in communications and advertising.

She built up the Dutch NGO War Child in Sweden and is currently Managing Director of two sister companies: Nespresso Professional and BE WTR.

Apart from being passionate about sustainability and organisational culture, she loves new ideas and business development.

Capture foto emilia molin
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