Marketing Analyst | Undutchables

Marketing Analyst

Amsterdam, reference 2021-01811

Job description

For our client we are looking for a dynamic, agile and enthusiastic individual, who will be responsible for analysing the efficiency and effectiveness of all Marketing and Tourism related initiatives (with a strong focus (+85%) on CRM and Digital) across the portfolio. The person in this role will have a strong ability in analytical thinking and will use their skills to define data led CRM initiatives to increase customer loyalty and lifetime value. This role will focus on teamwork and collaboration to support the local teams with key insights to optimise Centre-specific activities.

Responsibilities:
  • Take full responsibility for all campaign results analysis and measurement of ROI
  • Manage the timely dissemination of CRM and Digital reports across all regions
  • Support Senior CRM Manager with inventing new and assessing existing CRM initiatives for the centers through the use of data
  • Produce detailed conversion analytics from multiple sources of data
  • Review/refine existing and identify/execute new audience profiles and segmentations designed to improve activation, retention and re-engagement
  • Take full ownership for the delivery of KPI dashboards and other evaluation tool sets to enable regular, robust and consistent departmental campaign effectiveness reporting
  • Identify and communicate key value drivers and provide actionable insights and recommendations to drive relevant Marketing decisions for the local teams
  • Monthly summary and analysing of Tax Free Sales results

Requirements

  • Proficient in campaign analysis with a track record as a campaign/marketing or reporting analyst
  • Understanding and experience in using data for CRM or digital media targeting
  • Must be an experienced end user of data and campaign management software
  • Previous experience of creating and designing reports
  • Essential expertise includes
    • Experienced at data manipulation
    • Strong PowerBI Report Development Experience
    • Experience of working with and manipulating data in SQL
    • Excel Advanced
  • Desirable expertise includes
    • Experience of Azure Data Studio and / or
    • Experience of Azure Data Factory or other ETL processes
  • Beneficial expertise includes
    • Experience of Snowflake
    • Knowledge of media, data, measurement methodologies and industry standards including online and offline channels would be beneficial
  • Good written and verbal communication skills
  • Experience developing relationships and presenting results to senior stakeholders
  • Strong understanding of how digital and media is evolving and the implications on retail landscape
  • Self-starter by nature who also works well in a complex matrix organisation

Work location

Amsterdam

Company description

Our client creates and redefines premium shopping destinations and offers the best-in-class shopping experience for their clients and partners. They have 11 outlets offering 1000+ stores across Europe.

Recruiter contact

Heleen Hermans, Undutchables Amsterdam
heleen.hermans@undutchables.nl
+31(0)6 34154087
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Recruiter contact

Heleen Hermans
Undutchables Amsterdam
E: heleen.hermans@undutchables.nl
T: +31(0)6 34154087

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