Marketing Manager DACH | Undutchables

Marketing Manager DACH

Nederland, reference 2021-01565

Job description

As the Marketing Manager DACH you will be a key team member of the Demand Generation Marketing team in the EMEA region. You will be responsible for planning and execution of successful campaign strategies across multiple industry segments to generate strong leads and sales opportunities. In this role, you are in charge of developing and implementing a comprehensive and integrated marketing plan to support the DACH territory’s sales objectives. One key aspect will be driving lead generation across the DACH region while ensuring an optimized use of resources and campaign ROI while taking into account local priorities and differences.

· Managing tactics for marketing campaigns across various industry sectors and utilizing multiple channels to reach the target audiences
· Increasing engagement and conversions through webinars, email marketing, social media, content syndication, and paid advertising
· Managing logistics and execution for all lead generation activities in DACH
· Working with third-party media partners for content syndication programs that will drive leads through paid channels
· Writing short pieces of content including blogs, email copy, and social media posts
· Coordinating with the broader regional Marketing teams and the Global marketing team in the execution of integrated campaigns
· Demonstrating proficiency across all of company’s Risk and Learning product portfolio and articulate our capabilities, value proposition, and key messages
· Tracking marketing campaign results, analyzing data, and measuring program result to optimize marketing programs.
· Driving marketing campaign results and ROMI

Requirements

· A minimum of 3 years B2B marketing experience in the software industry, preferred in demand generation, digital marketing or content management
· Currently residing in Netherlands, Germany or Lithuania.
· Experience in the governance, risk and compliance (GRC) sector would be highly advantageous
· Bachelor’s degree in marketing, journalism, or communications; Masters in relevant field, a plus
· Good IT literacy and skills, including proficiency in MS Office applications including Word, Excel and PowerPoint.
· Experience with MarTech: SFDC, Marketo, LinkedIn Campaign Manager, Xing, Social Media, and GoToWebinar to generate qualified leads
· Experience executing email marketing and nurture programs to support demand generation and drive leads to sales
· Knowledge of paid advertising and ability to manage and guide campaign optimizations
· Excellent command of German (C2 level)

Working conditions

A flexible and empowering environment where you can keep developing your personal skills and your professional skills plus a competitive salary.

Salary from: €4500,-
Salary to: €4800,-

Work location

Nederland

Company description

Our client is a global company with a presence on all continents. Their goal is to provide Risk Management Solutions and be one of the leaders in the Governance, Risk, and Compliance (GRC) market.

Good to know

If you are interested in this vacancy, you can apply by clicking on the button above. Your application will be sent directly to the recruiter in charge. IMPORTANT: if you are not yet registered with Undutchables we kindly ask you to do so. Your information will be handled in the strictest confidence and your CV will not be sent to a company unless you have given prior permission.We will invite you for an extensive interview, as soon as any potential job opportunities arise. We will advise you on issues regarding employment in the Netherlands. Then, if possible, we will introduce you to a prospective company and provide support during the selection procedure.

Recruiter contact

Lynn Braat, Undutchables Eindhoven
lynn.braat@undutchables.nl
+31 (0)6 185 274 16
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Want to apply?

Recruiter contact

Lynn Braat
Undutchables Eindhoven
E: lynn.braat@undutchables.nl
T: +31 (0)6 185 274 16

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